Digital Marketing
Data Analytics for Marketers
Ana Lytics
Marketing Analyst
Published
Feb 05, 2026
Learn how to use data to make better marketing decisions and drive growth.
What You'll Learn
1
The Importance of Data in Marketing
Understand how data-driven decisions lead to better results and higher ROI.
2
Introduction to Google Analytics 4 (GA4)
Master the new industry standard for website and app tracking.
3
Setting Up Goals and Events
Learn how to track the actions that matter most to your business.
4
Understanding the Customer Journey
Discover how to use data to map out the path from first touch to conversion.
5
A/B Testing and Experimentation
Learn how to run controlled tests to improve your website and campaigns.
6
Data Visualization and Dashboards
Master tools like Looker Studio to create clear and actionable reports.
7
Attribution Modeling Basics
Learn how to give credit to the different marketing channels that drive sales.
8
Privacy and Ethics in Data
Understand the impact of GDPR, CCPA, and cookie changes on marketing data.
9
Predictive Analytics and AI
Discover how to use data to forecast future trends and customer behavior.
10
Building a Data-Driven Culture
Tips for using data to communicate with stakeholders and drive business growth.