Digital Marketing
Pay-Per-Click (PPC) Advertising
Paul PPC
Ad Specialist
Published
Feb 06, 2026
Master Google Ads and Bing Ads to drive targeted traffic and leads.
What You'll Learn
1
Introduction to Search Advertising
Understand the PPC model and how the Google Ads auction works.
2
Setting Up Your Google Ads Account
Step-by-step guide to configuring your account for success.
3
Keyword Match Types and Strategy
Learn how to use Broad, Phrase, and Exact match to control your ad spend.
4
Writing Compelling Ad Copy
Master the art of writing headlines and descriptions that stand out.
5
Understanding Quality Score
Learn the factors that impact your ad rank and how to lower your cost per click.
6
Display Advertising and Remarketing
Discover how to show ads to people who have already visited your website.
7
Shopping Ads for E-commerce
Master the specific strategies for promoting physical products on Google.
8
Bidding Strategies and Budget Management
Learn how to optimize your bids for clicks, conversions, or impressions.
9
Conversion Tracking and Attribution
Discover how to accurately measure the ROI of your PPC campaigns.
10
PPC Audits and Optimization
Learn how to identify and fix issues in your existing ad campaigns.