UX/UI Design Fundamentals

Conduct interviews, surveys, and usability studies to uncover needs; synthesize insights into clear problem statements; define scope and success criteria to focus effort.

Structure content and flows for clarity; build wireframes that emphasize hierarchy and affordances; iterate quickly to test assumptions before heavy visual work.

Create typography, color, spacing, and component rules; apply accessibility standards and contrast ratios; ensure consistency across states and devices.

Use Figma and prototyping tools to simulate interactions; validate microcopy, animations, and transitions; collect qualitative and quantitative feedback.

Run moderated sessions and measure task success; prioritize fixes, document decisions, and ship improvements with clear release notes.